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Discoverability Research
July 30, 2024
11 min read

The Impact of Hashtags on Instagram Discoverability (2025 Update)

An analysis of recent data on how hashtags and keywords affect Instagram reach. Explore whether more hashtags still increase visibility or if caption keywords and alt text are overtaking them in 2025, based on industry insights.

Instagram HashtagsDiscoverability StudySocial Media Analysis

The Impact of Hashtags on Instagram Discoverability (2025 Update)

An analysis of recent data on how hashtags and keywords affect Instagram reach. Explore whether more hashtags still increase visibility or if caption keywords and alt text are overtaking them in 2025, based on industry insights.

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